SEO, short hand for search engine optimisation, is the method of improving a websites traffic and visibility in search engines. Digital traffic refers to the number of visitors on your website. As information continues to move online to a digital medium, investment in SEO services increases.
Online users are an impatient lot. Ask them to wait for a web page to load and they’ve quickly moved on to something else. Poor loading web pages have severe consequences for companies – they reduce page views, drop conversions and trigger higher bounce rates. Most importantly, they hurt a brand’s SEO effort, which ultimately […]
Looking to build a social media foundation to boost your business online? That’s a great start, but you need to make sure you’re following the right tactics to achieve your goals. This guide outlines some simple tactics that can help you achieve some important marketing goals for your local business and SEO:
Many companies and businesses now have blog pages where they information and advice on trends and happenings within their industries. And while having a blog on your website can be extremely rewarding, sometimes having the same person pen down a ‘how to’ article may seem monotonous for readers. That’s why guest posting can be beneficial […]
Those with an interest in digital marketing may be daunted by the thought they need to be a computer coding genius, and be all up on other tech skills to break into the industry – which is certainly an exciting one in the current age of social media and mobile devices everywhere you look. But […]
Infographics are the perfect solution to simplify difficult topics because of the way they showcase information. Not only are they less focused on text, but they display strong visuals that draw attention and keep users on your pages for longer. Infographics are generally well-liked and shared more than any other content type on social […]
There is good news if you hold the number one position in Google, you have a 1 in 3 chance that a user will click on your listing. Bad news for everybody else position 2-20, you all have to fight over a 2 in 3 chance of a user clicking on your listing.
One thing many business owners do not have a lot of; time. So no matter what you are doing, you are always looking for ways that you can save time, while also not compromising on the quality of work. The truth of the matter is that when it comes to SEO, results do take time, […]
Do not underestimate the power of quality content. Content has pretty much always been king in SEO. The thing that has changed over the years though, is the type of content that needs to be created to capture your audience and be in Google’s good books.
Images, as a visual medium, can break away from the monotony of plain text. Even social media channels are showcasing more images than ever before because they tend to engage better with viewers as opposed to test-based content. Content is even more valuable when images and other visual components are introduced – especially from an […]