It’s probably one of the most asked SEO-related questions: “How do I get my website found on Google?” However, when someone asks this question, the purpose isn’t just to rank in Google’s search listings. In fact, the question should be more appropriately focused on how one gets their website to rank HIGHLY on Google.
This is where effective and well-executed SEO techniques come into play. When it comes to SEO practices, it’s important that you are not impatient and let the organic search results improve naturally over time. Your keyword listings won’t magically improve over night, so be prepared for a bit of waiting.
Make sure you do you research on keywords
A big part about creating perfectly-tailored SEO content is knowing which keywords are worth targeting. If you want your website to be found on Google, especially the first page, you’ll want to consult your past reports through Google Analytics. Look through your “Queries” report, which shows all the basic information about how your keywords are tracking.
The advanced filter is your friend
All the information in these reports are largely useless unless you filter the information properly. You want to know how many keywords you have on each page of Google (if any). Use the “Average Position” tab and set the parameter to “Greater than” and insert the number 10. What does this mean? Well, there are approximately 10 listings on Google’s first page (however, this isn’t always the case), so you’re basically pinpointing which keywords you are currently targeting that lie outside the top 10. Simply change the parameter “Greater than” to “Less than” to determine how many keywords you have on the first page.
Double check your rankings
When you’re going through your keyword rankings on Google, make sure you are double-checking the data in the report with current live data through Google Analytics. You may notice that your current ranking has dropped or improved compared to what is shown in the report. This can be attributed to several factors:
- Your results may be affected by your current location and browsing history (use incognito mode or log out of your Google account to get around this)
- You might have more than one page that ranks for the one keyword
Ensure that the keyword has been used effectively
Now that you know how your keywords are ranking, it’s important to start looking at whether the content has been effectively optimised. If you’re new to the world of SEO, you probably have no idea what this means. Assess whether the phrase has appeared at the beginning of the content, like in the title or the first sentence. If it doesn’t, then there is room for you to further optimise this page and content. If it has ranked reasonably well and you haven’t included the keyword phrase in the first sentence, it’s accidental or an anomaly.
Concomitantly, another way to assess the effectiveness of a keyword is to read through the content and judge its relevance. If you want your website to be found on Google, the content needs to be relevant to the topic and keyword. Relevance is a significant part of Google’s algorithm and irrelevant content will be punished with lower rankings. Likewise, if you notice that the keyword or phrase has been over-saturated in the piece or appears infrequently, then the content likely needs to be rewritten to bolster SEO value.
Optimise for local searches
Given the rise in smartphone use, local searches and local SEO strategies are equally important. It can be hard to compete in more generic keywords, particularly if you lack the domain authority of some of your larger, more established competitors. As a result, look at ways you incorporate your keywords with the phrase “near me”, as a lot of smartphone users are searching this way to find businesses that are conveniently located. On top of this, try to get your business listed in local directories to support your local SEO efforts.
Remember voice searches
It may sound like a bit of a gimmick, but voice searches are on the rise in terms of popularity. By as early as 2020, analysts believe that half of all searches will be conducted by voice. Tailoring your SEO content for voice searches can be a bit more difficult, since we often don’t write in the same way that we communicate verbally. As a tip, try and write in a conversational manner, using colloquial words that relate to the topic and industry.
So, if you’re looking at ways to get your website on Google, above are the best techniques to maximise your SEO and improve your ranking. Just remember to remain patient and manage your expectations in those first few months. Just remember that you can always outsource your SEO to SEO Shark and we will manage your SEO campaign.