Images, as a visual medium, can break away from the monotony of plain text. Even social media channels are showcasing more images than ever before because they tend to engage better with viewers as opposed to test-based content. Content is even more valuable when images and other visual components are introduced – especially from an SEO viewpoint.
But the images you choose should have some relevance to the content you create. Here’s how you can choose the right images for your blog posts:
Make Sure You Choose Relevant Images
The images you choose must be relevant to the content otherwise they will have no impact on your readers. For example, posting about a travel itinerary of a country and using images of a playground has no relevance at all. Consider the following:
- Any image you choose should tie in seamlessly to the content in your blog post
- The image should be able to create a connection between the content and a reader’s perception
- Use images that evoke emotions and make people want to read your blog content further
Images usually draw the eye first, which is why you’ll want them to resonate with the content of your post. If there is no connection, then people will simply move on and this will affect clickthroughs to your website, along with negatively impacting your SEO efforts. If you can’t find a relevant image, get creative with your headline and use images that can be cleverly played with words.
Make Sure You Have Image Usage Rights
First thing’s first, do you have image rights to use a particular picture? Keep in mind that not all images available on the web can be freely used. If you end up violating image rights, you could end up with heavy fines that will hurt your business. Consider the following:
- Check whether the image is copyrighted and under what licence – even ‘available for free use’ images may be subject to a Creative Commons licence that requires proper attribution
- Free stock images may be available through stock services like Getty (subject to certain conditions)
- Consider purchasing a subscription to stock image providers to help you gain access to a wider selection of images with the right copyrights
- Use your own images and photography for your blogs – make sure you have proper rights signed off to you by the photographer
Image usage can come back to haunt you if you end up making a mistake with attribution or with copyrights, so make sure you check that you have permission to use any images before putting them up on your blog.
Make Sure You Choose A Captivating, High-Quality Image
A relevant image may not be enough to capture attention – it has to be captivating as well, especially since it is the first thing a reader sees when he or she opens your blog. Consider the following:
- Avoid using pixelated images as this will impact a reader’s perception and will cause them to move on from your blog post without going through it entirely
- Captivating images bring authenticity, attention and credibility to your blog post
- Make sure images are not too large in size as that could affect the page loading time of your blog page
An image must capture attention when you’re looking to gain interest with readers. Don’t just pick any image – take your time to consider what works best for your blog post and use accordingly.
Make Sure Images Are Optimised For All Screens
Users don’t just read blogs on desktops. They use a variety of screens, including laptops, mobiles and tablets. Consider the following:
- Optimise images for all screen sizes so any text overlay should be considered from the smallest screen point of view
- Review how the image will appear on all screens and test it beforehand
- Ensure images are not too small that they look like tiny screenshots on desktops and not too large that they don’t fit well into a mobile screen
Image optimisation is a key component of a good blog strategy so make sure you consider all screens.
Good images can make a huge impact on your overall SEO efforts so consider how you can work them into your blog posts for the best results.