Infographics are the perfect solution to simplify difficult topics because of the way they showcase information. Not only are they less focused on text, but they display strong visuals that draw attention and keep users on your pages for longer.
Infographics are generally well-liked and shared more than any other content type on social media, which is great from an SEO viewpoint.
Why Are Infographics Vital For SEO?
Content marketers cannot afford to miss out on infographics when it comes to building SEO because they can help you bring any type of data to life – transforming boring bits of content into compelling masterpieces. You can use different concepts to make your information visually creative without having to worry how people consume it:
Whether you decide to piggyback on a hot topic or create a trend of your own, you’ll want to ensure that the infographic reaches the right audience. You can track performance through a range of analytical tools – helping you make adjustments to the post along the way. These tools are great for helping you build SEO because strong infographics have the ability to push up your page rankings. Here’s how to incorporate infographics into your SEO building strategy:
Use Keywords Wisely In Your Infographic Posts
Keep in mind that Google and other search engines typically view infographics as images, so keywords integrated inside may not directly impact your rankings. But using keywords wisely in other areas will help you boost your SEO rankings. Consider the following when using keywords:
- Place keywords in the meta description to enable search engines to crawl through them and optimise your infographic for the specific keyword
- Include keyword phrase in the alt text for the image to tell the search engine exactly what the infographic is about in relation to the keyword
- Make sure the keyword phrase is clearly placed in the URL of the post as it enables search engines to index the infographic for that specific keyword more easily
Keywords may not have a direct impact on the image itself, but they certainly play a role in boosting your SEO indirectly. Make sure you do adequate research to get it right – just like you would any other post.
Make Sure Your Page Load Times Are Quick
Infographics are only successful when they don’t frustrate people with slow page loading times, so you must ensure this is done quickly. Keep this in mind:
- Slow-loading infographics are less likely to be recommended to viewers by Google and other search engines
- Faster page loading times ensure lower bounce rates because people will spend more time on your website without feeling frustrated – they are more likely to share your infographic this way
- Images in the form of TIFFs, BMPs, JPEGs, GIFs and PNGs typically load quicker so be wise with your file format choice and make sure you test the waters before you go live
Free and paid tools are available to help you see how your page load time is determined by search engines. If Google provides any recommendations regarding speeding up page load times, make sure you follow it for higher SEO rankings in the future.
Ensure Infographics Have Social Sharing Options
Sharing content on social media has become a craze and is widely accepted from an SEO point of view. With people using social media as a platform for nearly everything, you’ll want to ensure your infographics are shared as many times as possible to reach more and more people. Consider the following:
- Include social buttons to every social media platform you use for your business
- Create content that is more likely to be shared and re-tweeted to gain higher SEO rankings
- Make the option of sharing a prominent part of the infographic so people know what to do
Infographics are meant to provide information to your audience, so more sharing on social media means more eyeballs. In turn, this could translate into more conversions.
Infographics can make drab information seem more interesting because they break away from the monotony of plain text. While the infographic is really plain text, the presentation makes an impact on readers. Make sure you optimise your infographics too because they will build your SEO traffic and get your image seen by more people.