How To Use Videos To Get Quick SEO Results

SEO is a constantly moving machine and it is important that you keep up to date with the latest changes so you can get the most out of your SEO strategy.

How To Use Videos To Get Quick SEO Results

One of the most important things that you should consider taking advantage of for your SEO is video content.

Content as always been king in SEO, and this refers to all the different types of content, including video. Video content is great for your SEO simply because it is rich and fresh, it is something that users love, therefore Google loves it as well.

Users are simply more inclined to watch a video then they are to read a page full of text. Google understands this and you have probably seen the presence of videos in search engine results listings increase pretty dramatically in the past couple of years.

Videos are Popular

Videos help to build a stronger emotional connection with your audience. A picture tells a thousand words, right? Well how about instead of a picture, you put in a video! Videos are also helpful for SEO because the ease of watching content means they are likely to engage with your site more positively.

There is even research to suggest that a properly optimised video can improve the likelihood of having your content displayed on the first page for Google by a factor of over 50. With video holding so much power and presence on the first page, this is certainly something you should consider.

Videos have Great Reach

Videos have never been more accessible than they are today. YouTube have over one billion users that span across 76 different languages. Videos are now the go-to form of content and they are so easy to consume. Think about it, if you are trying to learn how to juggle, do you read about it, or watch a video to learn.

Over the next few years it is expected that videos will increase their reach even further, therefore having a bigger impact on search engine results. So it is important that you nail down your video SEO component of your digital marketing strategy now.

All the trends indicate the continual rise of video power. So make sure you learn how to make the best videos possible, with the resource you have at your disposal. Contrary to popular belief it doesn’t actually take a lot of money or resources to create a high quality video.

You just need to do your research on your target market and the type of videos they would enjoy and create content around that. You also need to know how to properly optimise your video content so you have the best change of holding a high position in Google.

How to get your Video Ranking Higher

If you take the time to create a video you want to ensure you are doing all you can to get it as high up in the rankings as you possibly can. So take a look below at some of the ways you can further optimise your video content and hopefully get a boost in the rankings:

1. Keep Video Length Short

Just like how you don’t want pages upon pages of text, you need to keep your video as short as possible, to ensure users stay as engaged as possible. As a guide, you should be aiming for about 1-2 minute videos. Try not to go any longer than 4 minutes as this is usually where users start to drop off.

2. Ensure Users Can Share Your Video

You want to make it as easy as possible for current watchers of your video to have to ability to share it with others. This means you will need to include social sharing buttons on your video. The more platforms your video is available on, the more reach it has.

3. Video XML Sitemap

If you are making and uploading a number of videos for your audience then you should certainly consider creating a video XML sitemap. You can do this through your Google Webmaster Tool and it is important to do so as it helps you to index your pages better.

4. Make a Transcription of the Video

By having a transcription of your video it does feel like it defeats the purpose of even having a video in the first place. But it is still important because it helps Google to better understand what your video is about.

Google is certainly a lot better at analysing video content, but they still can sometimes get it wrong and there is certainly room for improvement. So leave nothing to chance by having a transcription so it is in black and white for Google.

5. Other General Optimisation

There are other things you need to think of when optimising your video. Things like ensuring your meta title and description include the correct keywords and you include the correct tags and even subtitles, if appropriate.